On The Cover
Millennials: Problems or Prodigies?
Gen Yers entering the work force will bring disruptive change to the current culture, as well as a high level of success.
By Robin Robinson
Millennials: Problems or Prodigies?
Gen Yers entering the work force will bring disruptive change to the current culture, as well as a high level of success.
By Robin Robinson
Features
The Genome: The Next 10 Years
Despite the promise of advancements in understanding the human genome, significant challenges remain for bringing products to market that take advantage of this evolving discipline.
By Denise Myshko
Achieving Global Launch Excellence
Defining what comprises a global launch is almost as complex as executing a global launch strategy.
By Taren Grom, Editor
SFE With a New Business Model
The time is now for the much-talked about move to a consumer-centric sales model.
By Robin Robinson
Biotech: Raising Capital in a Tight Market
The venture capital environment is in a transition period, slowly recovering from the conditions that have plagued the entire economy.
By Denise Myshko
Emerging Market: Ola Brazil
Latin America's biggest market accelerates.
By Kim Ribbink
Engaging the Empowered E-Patient
The growing consumer use and exchange of online health information is changing the balance of power in the patient-physician relationship.
By Carolyn Gretton
Quick Response Codes (QR) Codes - The Next Frontier for Pharma
Using Social Media to Listen Before You Leap
Contributed By Chris Kelly, M.ED., Director, Health Education and Jeff Greene, Director, Digital Strategy, HealthEd
http://www.pharmavoice.com/archives/issue.esiml?id=148 The Genome: The Next 10 Years
Despite the promise of advancements in understanding the human genome, significant challenges remain for bringing products to market that take advantage of this evolving discipline.
By Denise Myshko
Achieving Global Launch Excellence
Defining what comprises a global launch is almost as complex as executing a global launch strategy.
By Taren Grom, Editor
SFE With a New Business Model
The time is now for the much-talked about move to a consumer-centric sales model.
By Robin Robinson
Biotech: Raising Capital in a Tight Market
The venture capital environment is in a transition period, slowly recovering from the conditions that have plagued the entire economy.
By Denise Myshko
Emerging Market: Ola Brazil
Latin America's biggest market accelerates.
By Kim Ribbink
Engaging the Empowered E-Patient
The growing consumer use and exchange of online health information is changing the balance of power in the patient-physician relationship.
By Carolyn Gretton
Quick Response Codes (QR) Codes - The Next Frontier for Pharma
Using Social Media to Listen Before You Leap
Contributed By Chris Kelly, M.ED., Director, Health Education and Jeff Greene, Director, Digital Strategy, HealthEd